/* ==========================================================================
   SELFIE 2.0 — "Best Angle"
   Paper, ink and one orange dot. Editorial layout, camera-viewfinder details.
   ========================================================================== */

:root {
  --paper: #F7F2EF;
  --paper-2: #EFE8E3;
  --ink: #0F0F0F;
  --ink-2: #2A2725;
  --muted: #6E6661;
  --line: rgba(15, 15, 15, 0.14);
  --orange: #FF4E2A;
  --orange-ink: #D93A19;           /* orange for small text on paper (contrast) */
  --night: #0F0F0F;
  --night-2: #1A1817;
  --night-line: rgba(247, 242, 239, 0.16);

  --f-display: "Bricolage Grotesque", "Helvetica Neue", Arial, sans-serif;
  --f-serif: "Instrument Serif", Georgia, serif;
  --f-mono: "JetBrains Mono", ui-monospace, Menlo, monospace;

  --gutter: clamp(16px, 4vw, 48px);
  --maxw: 1440px;
  --radius: 4px;
  --ease: cubic-bezier(.2, .7, .1, 1);

  --t-hero: clamp(3.3rem, 10.6vw, 9.6rem);
  --t-h1: clamp(2.6rem, 7vw, 6.6rem);
  --t-h2: clamp(2rem, 4.8vw, 4.4rem);
  --t-h3: clamp(1.4rem, 2.4vw, 2rem);
  --t-lead: clamp(1.12rem, 1.6vw, 1.42rem);
  --t-body: 1.0625rem;
  --t-small: .875rem;
  --t-label: .72rem;
}

*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }
body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--f-display);
  font-size: var(--t-body);
  line-height: 1.55;
  font-optical-sizing: auto;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
  overflow-x: hidden;
}
/* film grain */
body::after {
  content: ""; position: fixed; inset: 0; pointer-events: none; z-index: 100;
  opacity: .07; mix-blend-mode: multiply;
  background-image: url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='160' height='160'><filter id='n'><feTurbulence type='fractalNoise' baseFrequency='.9' numOctaves='2' stitchTiles='stitch'/></filter><rect width='100%' height='100%' filter='url(%23n)'/></svg>");
}
body.is-night::after { mix-blend-mode: screen; opacity: .05; }

img, video { display: block; max-width: 100%; height: auto; }
a { color: inherit; text-decoration: none; }
button { font: inherit; color: inherit; }
::selection { background: var(--orange); color: var(--paper); }
:focus-visible { outline: 2px solid var(--orange); outline-offset: 3px; border-radius: 2px; }

.wrap { width: 100%; max-width: var(--maxw); margin: 0 auto; padding: 0 var(--gutter); }
.sr { position: absolute; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; }
.skip { position: absolute; left: 12px; top: -60px; background: var(--ink); color: var(--paper); padding: 10px 14px; z-index: 200; }
.skip:focus { top: 12px; }

/* ---------- type helpers ---------- */
.label {
  font-family: var(--f-mono); font-size: var(--t-label); letter-spacing: .12em;
  text-transform: uppercase; font-weight: 500; color: var(--muted);
  display: inline-flex; align-items: center; gap: .6em;
}
.label .dot, .dot {
  width: .62em; height: .62em; border-radius: 50%; background: var(--orange); display: inline-block; flex: none;
}
.rec .dot { animation: rec 1.6s steps(1) infinite; }
@keyframes rec { 50% { opacity: .15; } }
em, .it { font-family: var(--f-serif); font-style: italic; font-weight: 400; letter-spacing: -.005em; }
h1, h2, h3 { margin: 0; font-weight: 700; letter-spacing: -.035em; line-height: .95; }
h1 em, h2 em, h3 em { letter-spacing: -.01em; }
p { margin: 0 0 1em; }
.lead { font-size: var(--t-lead); line-height: 1.45; letter-spacing: -.01em; color: var(--ink-2); max-width: 38ch; }
.muted { color: var(--muted); }
.o { color: var(--orange); }

/* ---------- smile underline (from the logo) ---------- */
.smile { position: relative; white-space: nowrap; display: inline-block; }
.smile svg {
  position: absolute; left: -2%; width: 104%; bottom: -.22em; height: .38em; overflow: visible; pointer-events: none;
}
.smile path { fill: none; stroke: var(--orange); stroke-width: 7; stroke-linecap: round; stroke-dasharray: 520; stroke-dashoffset: 520; transition: stroke-dashoffset 1.1s var(--ease) .35s; vector-effect: non-scaling-stroke; }
.smile.in path, .in .smile path { stroke-dashoffset: 0; }

/* ---------- buttons ---------- */
.btn {
  --bg: var(--ink); --fg: var(--paper);
  display: inline-flex; align-items: center; gap: .7em; min-height: 52px;
  padding: 0 1.35em 0 1.1em; border-radius: 999px; border: 1.5px solid var(--bg);
  background: var(--bg); color: var(--fg); font-weight: 600; font-size: 1rem; letter-spacing: -.01em;
  cursor: pointer; transition: transform .35s var(--ease), background .25s, color .25s, border-color .25s;
}
.btn .dot { transition: transform .35s var(--ease); }
.btn:hover { transform: translateY(-2px); }
.btn:hover .dot { transform: scale(1.5); }
.btn--ghost { --bg: transparent; --fg: var(--ink); border-color: var(--ink); }
.btn--ghost:hover { background: var(--ink); color: var(--paper); }
.btn--orange { --bg: var(--orange); --fg: var(--ink); }
.btn--orange .dot { background: var(--ink); }
.is-night .btn--ghost, .night .btn--ghost { --fg: var(--paper); border-color: var(--paper); }
.is-night .btn--ghost:hover, .night .btn--ghost:hover { background: var(--paper); color: var(--ink); }
.link-arrow { display: inline-flex; align-items: center; gap: .5em; font-weight: 600; border-bottom: 1.5px solid currentColor; padding-bottom: 2px; }
.link-arrow::after { content: "→"; transition: transform .3s var(--ease); }
.link-arrow:hover::after { transform: translateX(4px); }

/* ---------- header ---------- */
.hdr {
  position: sticky; top: 0; z-index: 50;
  background: color-mix(in srgb, var(--paper) 86%, transparent);
  backdrop-filter: saturate(1.4) blur(14px); -webkit-backdrop-filter: saturate(1.4) blur(14px);
  border-bottom: 1px solid transparent; transition: border-color .3s;
}
.hdr.scrolled { border-bottom-color: var(--line); }
.hdr .wrap { display: flex; align-items: center; justify-content: space-between; height: 72px; gap: 24px; }
.logo { display: flex; align-items: center; gap: 12px; }
.logo img { height: 30px; width: auto; }
.logo .lt { display: none; }
.nav { display: none; }
.nav a { position: relative; font-weight: 500; font-size: .98rem; padding: 6px 0; }
.nav a::before {
  content: ""; position: absolute; left: 50%; bottom: -6px; width: 6px; height: 6px; margin-left: -3px;
  border-radius: 50%; background: var(--orange); transform: scale(0); transition: transform .3s var(--ease);
}
.nav a:hover::before, .nav a[aria-current="page"]::before { transform: scale(1); }
.hdr .btn { min-height: 44px; font-size: .92rem; display: none; }
.menu-btn {
  width: 48px; height: 48px; border: 0; background: transparent; cursor: pointer; display: grid; place-items: center; margin-right: -10px;
}
.menu-btn span { display: block; width: 24px; height: 2px; background: currentColor; position: relative; transition: transform .3s var(--ease), background .2s; }
.menu-btn span::before, .menu-btn span::after { content: ""; position: absolute; left: 0; width: 24px; height: 2px; background: currentColor; transition: transform .3s var(--ease); }
.menu-btn span::before { top: -7px; } .menu-btn span::after { top: 7px; }
.menu-open .menu-btn span { background: transparent; }
.menu-open .menu-btn span::before { transform: translateY(7px) rotate(45deg); }
.menu-open .menu-btn span::after { transform: translateY(-7px) rotate(-45deg); }

.mnav {
  position: fixed; inset: 72px 0 0 0; z-index: 49; background: var(--ink); color: var(--paper);
  padding: 32px var(--gutter) 40px; display: flex; flex-direction: column; justify-content: space-between;
  transform: translateY(-8px); opacity: 0; visibility: hidden; transition: opacity .3s, transform .4s var(--ease), visibility .3s;
}
.menu-open .mnav { opacity: 1; transform: none; visibility: visible; }
.mnav ol { list-style: none; margin: 0; padding: 0; }
.mnav li { border-bottom: 1px solid var(--night-line); }
.mnav a { display: flex; align-items: baseline; gap: 14px; padding: 14px 0; font-size: clamp(2rem, 9vw, 3rem); font-weight: 700; letter-spacing: -.04em; }
.mnav a small { font-family: var(--f-mono); font-size: .7rem; color: var(--orange); letter-spacing: .1em; font-weight: 500; }
.mnav .label { color: rgba(247,242,239,.6); }

@media (min-width: 960px) {
  .nav { display: flex; gap: 34px; }
  .hdr .btn { display: inline-flex; }
  .menu-btn, .mnav { display: none; }
}

/* ---------- sections ---------- */
.sec { padding: clamp(80px, 12vw, 168px) 0; position: relative; }
.sec--tight { padding: clamp(56px, 8vw, 110px) 0; }
.night { background: var(--night); color: var(--paper); }
.night .muted, .night .lead { color: rgba(247, 242, 239, .66); }
.night .label { color: rgba(247, 242, 239, .58); }
.sec-head { display: grid; gap: 22px; margin-bottom: clamp(40px, 6vw, 80px); }
.sec-head h2 { font-size: var(--t-h2); max-width: 15ch; }
@media (min-width: 900px) {
  .sec-head--split { grid-template-columns: 1.3fr 1fr; align-items: end; gap: 48px; }
  .sec-head--split .lead { justify-self: end; }
}
.rule { height: 1px; background: var(--line); border: 0; margin: 0; }
.night .rule { background: var(--night-line); }

/* ---------- reveal ---------- */
.rv { opacity: 0; transform: translateY(28px); transition: opacity .9s var(--ease), transform .9s var(--ease); }
.rv.in { opacity: 1; transform: none; }
.rv-d1 { transition-delay: .08s; } .rv-d2 { transition-delay: .16s; } .rv-d3 { transition-delay: .24s; } .rv-d4 { transition-delay: .32s; }
.no-js .rv { opacity: 1; transform: none; }

/* ==========================================================================
   HERO — the viewfinder
   ========================================================================== */
.hero { padding: clamp(28px, 5vw, 64px) 0 clamp(56px, 8vw, 96px); }
.hero-top { display: flex; justify-content: space-between; align-items: center; gap: 16px; margin-bottom: clamp(24px, 4vw, 44px); flex-wrap: wrap; }
.hero h1 { font-size: var(--t-hero); font-weight: 800; letter-spacing: -.055em; line-height: .86; }
.hero h1 .ln { display: block; overflow: hidden; padding-bottom: .06em; }
.hero h1 .ln > span { display: inline-block; transform: translateY(105%); animation: rise 1.1s var(--ease) forwards; }
.hero h1 .ln:nth-child(2) > span { animation-delay: .12s; }
.hero h1 .ln:nth-child(3) > span { animation-delay: .24s; }
.hero h1 em { font-weight: 400; letter-spacing: -.02em; padding-right: .04em; }
@keyframes rise { to { transform: none; } }
.hero-sub { display: grid; gap: 28px; margin-top: clamp(28px, 4vw, 48px); }
.hero-sub .cta { display: flex; gap: 12px; flex-wrap: wrap; }
@media (min-width: 900px) {
  .hero-sub { grid-template-columns: 1fr auto; align-items: end; }
}

/* viewfinder strip */
.vf-strip {
  margin-top: clamp(40px, 6vw, 72px);
  display: grid; grid-template-columns: repeat(4, 1fr); gap: clamp(6px, 1vw, 14px); align-items: end;
}
.vf-shot { position: relative; margin: 0; }
.vf-shot .ph { position: relative; overflow: hidden; border-radius: var(--radius); background: var(--paper-2); }
.vf-shot img { width: 100%; height: 100%; object-fit: cover; filter: grayscale(.85) contrast(.95); opacity: .55; transform: scale(1.04); transition: filter .9s var(--ease), opacity .9s var(--ease), transform 1.6s var(--ease); }
.vf-shot:nth-child(1) .ph { aspect-ratio: 4/5; }
.vf-shot:nth-child(2) .ph { aspect-ratio: 3/4; }
.vf-shot:nth-child(3) .ph { aspect-ratio: 4/5.4; }
.vf-shot:nth-child(4) .ph { aspect-ratio: 3/3.6; }
.vf-shot.on img { filter: none; opacity: 1; transform: scale(1); }
/* corner brackets */
.vf-shot .cr { position: absolute; inset: -8px; pointer-events: none; opacity: 0; transform: scale(1.06); transition: opacity .5s var(--ease), transform .7s var(--ease); }
.vf-shot.on .cr { opacity: 1; transform: none; }
.cr i { position: absolute; width: 22px; height: 22px; border: 2.5px solid var(--orange); }
.cr i:nth-child(1) { left: 0; top: 0; border-right: 0; border-bottom: 0; }
.cr i:nth-child(2) { right: 0; top: 0; border-left: 0; border-bottom: 0; }
.cr i:nth-child(3) { left: 0; bottom: 0; border-right: 0; border-top: 0; }
.cr i:nth-child(4) { right: 0; bottom: 0; border-left: 0; border-top: 0; }
.vf-shot figcaption { margin-top: 14px; display: grid; gap: 4px; opacity: .45; transition: opacity .5s; }
.vf-shot.on figcaption { opacity: 1; }
.vf-shot figcaption b { font-size: clamp(1.05rem, 1.7vw, 1.5rem); letter-spacing: -.03em; line-height: 1.1; }
.vf-shot figcaption b em { font-weight: 400; }
.vf-shot .hud { position: absolute; left: 10px; right: 10px; top: 10px; display: flex; justify-content: space-between; font-family: var(--f-mono); font-size: .62rem; letter-spacing: .1em; color: #fff; opacity: 0; transition: opacity .5s .2s; text-shadow: 0 1px 6px rgba(0,0,0,.4); }
.vf-shot.on .hud { opacity: .95; }
@media (max-width: 759px) {
  .vf-strip { grid-template-columns: 1fr; }
  .vf-shot { display: none; }
  .vf-shot.on { display: block; animation: fade .6s var(--ease); }
  .vf-shot.on .ph { aspect-ratio: 4/4.6; }
  .vf-dots { display: flex !important; }
}
@keyframes fade { from { opacity: 0; } }
.vf-dots { display: none; gap: 8px; margin-top: 18px; }
.vf-dots button { width: 34px; height: 4px; border: 0; padding: 0; background: var(--line); border-radius: 2px; cursor: pointer; }
.vf-dots button[aria-current="true"] { background: var(--orange); }

/* ---------- marquee ---------- */
.marquee { border-block: 1px solid var(--line); overflow: hidden; padding: 18px 0; }
.marquee .track { display: flex; gap: 48px; width: max-content; animation: slide 38s linear infinite; }
.marquee span { font-size: clamp(1.4rem, 3vw, 2.4rem); font-weight: 700; letter-spacing: -.04em; white-space: nowrap; display: inline-flex; align-items: center; gap: 48px; }
.marquee span::after { content: ""; width: .32em; height: .32em; border-radius: 50%; background: var(--orange); }
.marquee em { font-weight: 400; }
@keyframes slide { to { transform: translateX(-50%); } }

/* ==========================================================================
   MANIFESTO
   ========================================================================== */
.manifesto h2 { font-size: clamp(2.6rem, 8.2vw, 8.4rem); line-height: .9; letter-spacing: -.055em; max-width: 12ch; font-weight: 800; }
.manifesto h2 em { font-weight: 400; }
.manifesto-body { display: grid; gap: 32px; margin-top: clamp(40px, 6vw, 80px); }
.manifesto-body p { font-size: var(--t-lead); line-height: 1.5; max-width: 36ch; letter-spacing: -.01em; }
.stamp {
  display: inline-flex; align-items: center; gap: 12px; padding: 14px 20px; border: 1.5px dashed var(--ink);
  border-radius: 999px; font-family: var(--f-mono); font-size: .78rem; letter-spacing: .08em; text-transform: uppercase; transform: rotate(-2deg); justify-self: start;
}
@media (min-width: 900px) {
  .manifesto-body { grid-template-columns: repeat(2, 1fr) auto; align-items: start; gap: 48px; }
  .stamp { margin-top: 8px; }
}

/* ==========================================================================
   PILLARS (home)
   ========================================================================== */
.pillars { display: grid; gap: 0; border-top: 1px solid var(--line); }
.pillar {
  display: grid; grid-template-columns: auto 1fr; gap: 6px 20px; padding: 28px 0; border-bottom: 1px solid var(--line);
  position: relative; align-items: start; transition: padding .5s var(--ease);
}
.pillar .n { font-family: var(--f-mono); font-size: .8rem; color: var(--orange-ink); padding-top: .55em; }
.pillar h3 { font-size: clamp(1.8rem, 4.4vw, 3.6rem); letter-spacing: -.045em; line-height: 1; }
.pillar h3 em { font-weight: 400; }
.pillar .verb { grid-column: 2; font-family: var(--f-mono); font-size: .74rem; letter-spacing: .1em; text-transform: uppercase; color: var(--muted); }
.pillar ul { grid-column: 2; list-style: none; padding: 0; margin: 10px 0 0; display: flex; flex-wrap: wrap; gap: 8px; }
.pillar li { font-size: .88rem; padding: 6px 12px; border: 1px solid var(--line); border-radius: 999px; background: color-mix(in srgb, var(--paper) 70%, white); }
.pillar .peek { display: none; }
@media (min-width: 960px) {
  .pillar { grid-template-columns: 80px 1.2fr 1fr 220px; gap: 32px; padding: 36px 0; align-items: center; }
  .pillar .verb, .pillar ul { grid-column: auto; }
  .pillar ul { margin: 0; }
  .pillar .peek { display: block; width: 220px; aspect-ratio: 4/3; overflow: hidden; border-radius: var(--radius); }
  .pillar .peek img { width: 100%; height: 100%; object-fit: cover; filter: grayscale(1); transform: scale(1.1); transition: filter .6s var(--ease), transform .8s var(--ease); }
  .pillar:hover .peek img { filter: none; transform: scale(1); }
  .pillar:hover h3 { color: var(--orange); }
  .pillar h3 { transition: color .3s; }
  .pillar-stack { display: grid; gap: 4px; }
}

/* ==========================================================================
   ENGAGEMENT MODELS
   ========================================================================== */
.modes { display: grid; gap: 14px; }
.mode {
  position: relative; padding: 30px 26px 28px; border-radius: 14px; background: #fff;
  border: 1px solid var(--line); display: grid; gap: 14px; align-content: start; min-height: 100%;
  transition: transform .5s var(--ease), box-shadow .5s var(--ease);
}
.mode:hover { transform: translateY(-6px); box-shadow: 0 30px 60px -30px rgba(15,15,15,.35); }
.mode .label { color: var(--orange-ink); }
.mode h3 { font-size: clamp(1.9rem, 3vw, 2.6rem); letter-spacing: -.045em; }
.mode h3 em { font-weight: 400; }
.mode p { color: var(--ink-2); margin: 0; }
.mode .ex { font-family: var(--f-mono); font-size: .76rem; color: var(--muted); border-top: 1px dashed var(--line); padding-top: 14px; margin-top: auto; letter-spacing: .02em; }
.mode--dark { background: var(--ink); color: var(--paper); border-color: var(--ink); }
.mode--dark p { color: rgba(247,242,239,.75); }
.mode--dark .label { color: var(--orange); }
.mode--dark .ex { color: rgba(247,242,239,.55); border-color: var(--night-line); }
.scale { display: flex; gap: 4px; }
.scale i { width: 16px; height: 6px; border-radius: 3px; background: var(--line); }
.scale i.f { background: var(--orange); }
.mode--dark .scale i { background: var(--night-line); }
.mode--dark .scale i.f { background: var(--orange); }
@media (min-width: 900px) { .modes { grid-template-columns: repeat(3, 1fr); gap: 18px; } }
.examples { margin-top: clamp(32px, 5vw, 56px); font-size: var(--t-lead); max-width: 52ch; letter-spacing: -.01em; line-height: 1.5; }
.examples b { font-weight: 600; }
.examples .muted { color: var(--muted); }

/* ==========================================================================
   PRODUCTION BAND / FILMS (night)
   ========================================================================== */
.prod-intro { display: grid; gap: 32px; }
.prod-intro h2 { font-size: var(--t-h1); letter-spacing: -.055em; max-width: 11ch; font-weight: 800; line-height: .9; }
.prod-intro h2 em { font-weight: 400; color: var(--orange); }
@media (min-width: 900px) { .prod-intro { grid-template-columns: 1.2fr 1fr; align-items: end; gap: 64px; } }

.films { margin-top: clamp(40px, 6vw, 72px); display: grid; grid-auto-flow: column; grid-auto-columns: 82vw; gap: 10px; overflow-x: auto; scroll-snap-type: x mandatory; padding-bottom: 12px; scrollbar-width: thin; scrollbar-color: var(--orange) transparent; }
.films .film { scroll-snap-align: start; }
@media (min-width: 640px) { .films { grid-auto-flow: row; grid-auto-columns: auto; grid-template-columns: repeat(2, 1fr); overflow: visible; } }
@media (min-width: 900px) { .films { grid-template-columns: repeat(3, 1fr); gap: 14px; } }
.film { position: relative; display: block; border-radius: var(--radius); overflow: hidden; background: var(--night-2); aspect-ratio: 16/10; isolation: isolate; }
.film img, .film video { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; }
.film img { transition: transform 1s var(--ease), opacity .4s; }
.film video { opacity: 0; transition: opacity .4s; }
.film.playing video { opacity: 1; }
.film:hover img { transform: scale(1.05); }
.film::after { content: ""; position: absolute; inset: 0; background: linear-gradient(180deg, rgba(0,0,0,.45) 0%, transparent 32%, transparent 55%, rgba(0,0,0,.75) 100%); z-index: 1; }
.film .meta { position: absolute; z-index: 2; left: 14px; right: 14px; bottom: 12px; display: grid; gap: 2px; }
.film .meta b { font-size: clamp(1rem, 1.7vw, 1.35rem); letter-spacing: -.03em; line-height: 1.1; }
.film .meta span { font-size: .78rem; opacity: .75; }
.film .tc { position: absolute; z-index: 2; top: 12px; left: 14px; right: 14px; display: flex; justify-content: space-between; font-family: var(--f-mono); font-size: .62rem; letter-spacing: .12em; text-transform: uppercase; opacity: .9; }
.film .tc .rec { display: inline-flex; align-items: center; gap: 6px; }
.film .tc .dot { width: 7px; height: 7px; }
.film.selfie .tc .tag { color: var(--orange); }
.film-frame { position: absolute; inset: 8px; z-index: 2; pointer-events: none; opacity: 0; transition: opacity .4s; }
.film:hover .film-frame, .film:focus-visible .film-frame { opacity: 1; }
.film-frame i { position: absolute; width: 16px; height: 16px; border: 2px solid var(--orange); }
.film-frame i:nth-child(1) { left: 0; top: 0; border-right: 0; border-bottom: 0; }
.film-frame i:nth-child(2) { right: 0; top: 0; border-left: 0; border-bottom: 0; }
.film-frame i:nth-child(3) { left: 0; bottom: 0; border-right: 0; border-top: 0; }
.film-frame i:nth-child(4) { right: 0; bottom: 0; border-left: 0; border-top: 0; }

.reels { display: grid; grid-auto-flow: column; grid-auto-columns: minmax(150px, 42vw); gap: 10px; overflow-x: auto; scroll-snap-type: x mandatory; padding-bottom: 12px; margin-top: 14px; scrollbar-width: thin; scrollbar-color: var(--orange) transparent; }
@media (min-width: 900px) { .reels { grid-auto-columns: 1fr; overflow: visible; } }
.reels .film { aspect-ratio: 9/16; scroll-snap-align: start; }

.prod-facts { display: grid; gap: 1px; background: var(--night-line); margin-top: clamp(48px, 7vw, 96px); border-block: 1px solid var(--night-line); }
.prod-facts > div { background: var(--night); padding: 26px 0; display: grid; gap: 6px; }
.prod-facts b { font-size: 1.25rem; letter-spacing: -.03em; }
.prod-facts span { color: rgba(247,242,239,.62); font-size: .95rem; max-width: 34ch; }
@media (min-width: 900px) { .prod-facts { grid-template-columns: repeat(3, 1fr); } .prod-facts > div { padding: 30px 32px 30px 0; } .prod-facts > div + div { padding-left: 32px; } }

/* ==========================================================================
   WORK
   ========================================================================== */
.work-teaser { display: grid; grid-template-columns: repeat(2, 1fr); gap: 10px; }
.work-teaser figure { margin: 0; position: relative; overflow: hidden; border-radius: var(--radius); }
.work-teaser figure:nth-child(1) { grid-row: span 2; }
.work-teaser img { width: 100%; height: 100%; object-fit: cover; transition: transform 1.2s var(--ease); }
.work-teaser figure:hover img { transform: scale(1.05); }
.work-teaser figcaption { position: absolute; left: 10px; bottom: 10px; font-family: var(--f-mono); font-size: .64rem; letter-spacing: .1em; text-transform: uppercase; background: var(--paper); padding: 5px 9px; border-radius: 999px; }
@media (min-width: 900px) {
  .work-teaser { grid-template-columns: 1.3fr 1fr 1fr 1fr; grid-template-rows: 260px 260px; gap: 14px; }
  .work-teaser figure:nth-child(4) { grid-row: span 2; }
}

.filters { display: flex; gap: 8px; flex-wrap: wrap; margin-bottom: 28px; }
.filters button {
  border: 1.5px solid var(--ink); background: transparent; border-radius: 999px; padding: 9px 16px; cursor: pointer;
  font-weight: 500; font-size: .92rem; transition: background .2s, color .2s;
}
.filters button[aria-pressed="true"], .filters button:hover { background: var(--ink); color: var(--paper); }
.filters button sup { font-family: var(--f-mono); font-size: .62rem; margin-left: 4px; color: var(--orange); }
.masonry { columns: 2 180px; column-gap: 10px; }
@media (min-width: 900px) { .masonry { columns: 4 240px; column-gap: 14px; } }
.masonry figure { break-inside: avoid; margin: 0 0 10px; position: relative; border-radius: var(--radius); overflow: hidden; background: var(--paper-2); }
@media (min-width: 900px) { .masonry figure { margin-bottom: 14px; } }
.masonry img { width: 100%; height: auto; transition: transform 1s var(--ease); }
.masonry figure:hover img { transform: scale(1.04); }
.masonry figcaption { position: absolute; left: 8px; bottom: 8px; font-family: var(--f-mono); font-size: .6rem; letter-spacing: .1em; text-transform: uppercase; background: rgba(247,242,239,.92); padding: 4px 8px; border-radius: 999px; opacity: 0; transform: translateY(4px); transition: .3s var(--ease); }
.masonry figure:hover figcaption { opacity: 1; transform: none; }
.masonry figure[hidden] { display: none; }
.note {
  display: flex; gap: 14px; align-items: flex-start; padding: 20px 22px; border: 1.5px dashed var(--line); border-radius: 12px;
  font-size: .95rem; color: var(--ink-2); max-width: 62ch;
}
.note .dot { margin-top: .45em; }

/* ==========================================================================
   PROCESS
   ========================================================================== */
.steps { display: grid; gap: 0; counter-reset: s; border-top: 1px solid var(--line); }
.step { padding: 28px 0; border-bottom: 1px solid var(--line); display: grid; gap: 10px; }
.step .label { color: var(--orange-ink); }
.step h3 { font-size: var(--t-h3); letter-spacing: -.035em; line-height: 1.05; }
.step p { margin: 0; color: var(--ink-2); max-width: 40ch; }
@media (min-width: 900px) {
  .steps { grid-template-columns: repeat(4, 1fr); border-top: 0; }
  .step { border-bottom: 0; border-left: 1px solid var(--line); padding: 8px 28px 0; align-content: start; }
  .step:first-child { border-left: 0; padding-left: 0; }
}

/* ==========================================================================
   FINAL CTA
   ========================================================================== */
.final { text-align: left; }
.final h2 { font-size: clamp(3rem, 10vw, 10rem); letter-spacing: -.06em; line-height: .86; font-weight: 800; max-width: 11ch; }
.final h2 em { font-weight: 400; }
.final-row { display: grid; gap: 28px; margin-top: clamp(36px, 5vw, 64px); }
.final-row .mail { font-size: clamp(1.4rem, 3.2vw, 2.4rem); font-weight: 600; letter-spacing: -.04em; border-bottom: 2px solid var(--orange); justify-self: start; }
@media (min-width: 900px) { .final-row { grid-template-columns: 1fr auto; align-items: center; } }

/* ==========================================================================
   PAGE HERO (inner pages)
   ========================================================================== */
.phero { padding: clamp(40px, 7vw, 110px) 0 clamp(48px, 7vw, 96px); }
.phero h1 { font-size: var(--t-h1); font-weight: 800; letter-spacing: -.055em; line-height: .88; max-width: 13ch; margin: 20px 0 28px; }
.phero h1 em { font-weight: 400; }
.phero .lead { max-width: 44ch; }

/* ==========================================================================
   SERVICES PAGE
   ========================================================================== */
.svc { display: grid; gap: 28px; padding: clamp(48px, 7vw, 96px) 0; border-top: 1px solid var(--line); }
.svc-head { display: grid; gap: 14px; align-content: start; }
.svc-head .n { font-family: var(--f-mono); color: var(--orange-ink); font-size: .85rem; }
.svc-head h2 { font-size: clamp(2.3rem, 5vw, 4.6rem); letter-spacing: -.05em; line-height: .92; }
.svc-head h2 em { font-weight: 400; }
.svc-head .tag { font-family: var(--f-serif); font-style: italic; font-size: clamp(1.4rem, 2.4vw, 2rem); color: var(--orange-ink); line-height: 1.1; }
.svc-body p { font-size: 1.12rem; max-width: 46ch; }
.caps { list-style: none; padding: 0; margin: 22px 0; display: grid; grid-template-columns: 1fr; border-top: 1px solid var(--line); }
.caps li { padding: 12px 0; border-bottom: 1px solid var(--line); display: flex; gap: 12px; align-items: baseline; font-weight: 500; }
.caps li::before { content: "+"; font-family: var(--f-mono); color: var(--orange-ink); }
@media (min-width: 640px) { .caps { grid-template-columns: 1fr 1fr; column-gap: 28px; } }
.fit { padding: 18px 20px; background: var(--paper-2); border-radius: 10px; font-size: .98rem; max-width: 52ch; }
.fit b { font-family: var(--f-mono); font-size: .7rem; letter-spacing: .12em; text-transform: uppercase; display: block; margin-bottom: 4px; font-weight: 500; color: var(--muted); }
.svc-img { border-radius: var(--radius); overflow: hidden; aspect-ratio: 4/3; }
.svc-img img { width: 100%; height: 100%; object-fit: cover; }
@media (min-width: 960px) {
  .svc { grid-template-columns: 1fr 1.25fr; gap: 64px; }
  .svc-head { position: sticky; top: 110px; }
}
.ai-box { display: grid; gap: 28px; padding: clamp(32px, 5vw, 64px); border-radius: 18px; background: var(--ink); color: var(--paper); position: relative; overflow: hidden; }
.ai-box h2 { font-size: clamp(2rem, 4.4vw, 3.8rem); letter-spacing: -.05em; max-width: 14ch; }
.ai-box h2 em { font-weight: 400; color: var(--orange); }
.ai-box p { color: rgba(247,242,239,.78); font-size: 1.1rem; max-width: 50ch; }
.ai-list { list-style: none; padding: 0; margin: 0; display: grid; gap: 10px; }
.ai-list li { display: grid; grid-template-columns: 100px 1fr; gap: 14px; padding: 12px 0; border-bottom: 1px solid var(--night-line); font-size: .98rem; }
.ai-list li b { font-family: var(--f-mono); font-size: .72rem; letter-spacing: .1em; text-transform: uppercase; color: var(--orange); font-weight: 500; padding-top: .2em; }
.ai-list li span { color: rgba(247,242,239,.8); }
@media (min-width: 960px) { .ai-box { grid-template-columns: 1fr 1fr; gap: 64px; } }

/* ==========================================================================
   ABOUT
   ========================================================================== */
.timeline { display: grid; gap: 0; border-top: 1px solid var(--line); }
.tl { display: grid; gap: 12px; padding: 32px 0; border-bottom: 1px solid var(--line); }
.tl .when { font-family: var(--f-mono); font-size: .8rem; letter-spacing: .1em; text-transform: uppercase; color: var(--orange-ink); }
.tl h3 { font-size: clamp(1.8rem, 3.6vw, 3rem); letter-spacing: -.045em; line-height: 1; }
.tl h3 em { font-weight: 400; }
.tl p { margin: 0; max-width: 52ch; color: var(--ink-2); font-size: 1.08rem; }
@media (min-width: 900px) { .tl { grid-template-columns: 220px 1fr 1.2fr; gap: 40px; align-items: baseline; padding: 40px 0; } }
.principles { display: grid; gap: 14px; }
.principle { padding: 28px; border-radius: 14px; border: 1px solid var(--line); background: #fff; display: grid; gap: 12px; align-content: start; }
.principle .big { font-size: 3.2rem; font-weight: 800; letter-spacing: -.06em; line-height: 1; color: var(--orange); }
.principle h3 { font-size: 1.6rem; letter-spacing: -.04em; line-height: 1.05; }
.principle p { margin: 0; color: var(--ink-2); }
@media (min-width: 900px) { .principles { grid-template-columns: repeat(3, 1fr); gap: 18px; } }
.founder { display: grid; gap: 32px; align-items: center; }
.founder .pic { position: relative; max-width: 460px; }
.founder .pic .ph { border-radius: var(--radius); overflow: hidden; aspect-ratio: 4/5; }
.founder .pic img { width: 100%; height: 100%; object-fit: cover; }
.founder .pic .cr { opacity: 1; transform: none; inset: -10px; position: absolute; }
.founder h2 { font-size: var(--t-h2); letter-spacing: -.05em; }
.founder h2 em { font-weight: 400; }
.founder .role { font-family: var(--f-mono); font-size: .76rem; letter-spacing: .12em; text-transform: uppercase; color: var(--orange-ink); margin: 16px 0 22px; }
@media (min-width: 900px) { .founder { grid-template-columns: 1fr 1.1fr; gap: 80px; } }

/* ==========================================================================
   CONTACT
   ========================================================================== */
.contact-grid { display: grid; gap: 48px; }
@media (min-width: 1000px) { .contact-grid { grid-template-columns: 1.5fr 1fr; gap: 80px; } }
.brief { display: grid; gap: 40px; }
.q { border: 0; margin: 0; padding: 0; display: grid; gap: 16px; }
.q legend { padding: 0; display: flex; gap: 14px; align-items: baseline; font-size: clamp(1.5rem, 2.6vw, 2.1rem); font-weight: 700; letter-spacing: -.04em; line-height: 1.1; margin-bottom: 16px; }
.q legend .label { color: var(--orange-ink); font-size: .74rem; }
.chips { display: flex; flex-wrap: wrap; gap: 10px; }
.chip { position: relative; }
.chip input { position: absolute; opacity: 0; pointer-events: none; width: 1px; height: 1px; left: 0; top: 0; }
.chip span {
  display: inline-flex; align-items: center; gap: 8px; padding: 12px 18px; border-radius: 999px; border: 1.5px solid var(--line);
  background: #fff; cursor: pointer; font-weight: 500; transition: border-color .2s, background .2s, color .2s, transform .2s var(--ease); user-select: none;
}
.chip span::before { content: ""; width: 9px; height: 9px; border-radius: 50%; border: 1.5px solid var(--muted); transition: .2s; }
.chip:hover span { border-color: var(--ink); }
.chip input:checked + span { background: var(--ink); color: var(--paper); border-color: var(--ink); }
.chip input:checked + span::before { background: var(--orange); border-color: var(--orange); }
.chip input:focus-visible + span { outline: 2px solid var(--orange); outline-offset: 3px; }
.fields { display: grid; gap: 16px; }
@media (min-width: 640px) { .fields { grid-template-columns: 1fr 1fr; } .fields .full { grid-column: 1 / -1; } }
.field { display: grid; gap: 8px; }
.field label { font-family: var(--f-mono); font-size: .72rem; letter-spacing: .1em; text-transform: uppercase; color: var(--muted); }
.field input, .field textarea, .field select {
  font: inherit; font-size: 1.05rem; padding: 14px 16px; border-radius: 10px; border: 1.5px solid var(--line); background: #fff; color: var(--ink); width: 100%;
  transition: border-color .2s;
}
.field textarea { min-height: 140px; resize: vertical; }
.field input:focus, .field textarea:focus, .field select:focus { outline: none; border-color: var(--ink); }
.submit-row { display: flex; gap: 18px; align-items: center; flex-wrap: wrap; }
.form-status { font-size: .95rem; color: var(--muted); }
.form-status.ok { color: var(--ink); }
.side { display: grid; gap: 28px; align-content: start; }
.side .card { padding: 26px; border-radius: 14px; background: var(--ink); color: var(--paper); display: grid; gap: 14px; }
.side .card a { font-size: 1.4rem; font-weight: 600; letter-spacing: -.03em; border-bottom: 2px solid var(--orange); justify-self: start; }
.side .card .label { color: rgba(247,242,239,.58); }
.side dl { margin: 0; display: grid; gap: 18px; }
.side dt { font-family: var(--f-mono); font-size: .72rem; letter-spacing: .1em; text-transform: uppercase; color: var(--muted); }
.side dd { margin: 4px 0 0; font-size: 1.05rem; }
.side ol { margin: 0; padding-left: 1.2em; display: grid; gap: 8px; }

/* ==========================================================================
   FOOTER
   ========================================================================== */
.ftr { background: var(--ink); color: var(--paper); padding: clamp(64px, 9vw, 120px) 0 28px; position: relative; overflow: hidden; }
.ftr-top { display: grid; gap: 40px; }
.ftr .big { font-size: clamp(2.4rem, 6vw, 5.4rem); letter-spacing: -.055em; line-height: .9; font-weight: 800; max-width: 12ch; }
.ftr .big em { font-weight: 400; color: var(--orange); }
.ftr-cols { display: grid; grid-template-columns: 1fr 1fr; gap: 28px; }
.ftr-cols h4 { margin: 0 0 12px; font-family: var(--f-mono); font-size: .7rem; letter-spacing: .12em; text-transform: uppercase; color: rgba(247,242,239,.5); font-weight: 500; }
.ftr-cols ul { list-style: none; margin: 0; padding: 0; display: grid; gap: 8px; }
.ftr-cols a:hover { color: var(--orange); }
@media (min-width: 900px) { .ftr-top { grid-template-columns: 1.3fr 1fr; } .ftr-cols { grid-template-columns: repeat(3, 1fr); } }
.ftr-mark { margin-top: clamp(56px, 8vw, 110px); display: flex; align-items: flex-end; justify-content: space-between; gap: 20px; flex-wrap: wrap; }
.ftr-mark img { width: min(520px, 70vw); height: auto; }
.ftr-legal { margin-top: 28px; padding-top: 20px; border-top: 1px solid var(--night-line); display: flex; justify-content: space-between; gap: 12px; flex-wrap: wrap; font-size: .82rem; color: rgba(247,242,239,.5); }

/* night pages */
body.is-night { background: var(--night); color: var(--paper); }
body.is-night .hdr { background: color-mix(in srgb, var(--night) 82%, transparent); color: var(--paper); }
body.is-night .hdr.scrolled { border-bottom-color: var(--night-line); }
body.is-night .hdr .btn:not(.btn--orange) { --bg: var(--paper); --fg: var(--ink); }
body.is-night .phero .lead, body.is-night .muted { color: rgba(247,242,239,.68); }
body.is-night .label { color: rgba(247,242,239,.58); }
body.is-night .rule { background: var(--night-line); }
body.is-night .caps, body.is-night .caps li { border-color: var(--night-line); }
body.is-night .caps li::before { color: var(--orange); }

/* ==========================================================================
   SELFIE 2.0 — strategy update (Oct 18): AIS, 5 categories, solutions, builder
   ========================================================================== */
.hero-tag { font-size: clamp(1.25rem, 2.3vw, 2rem); font-weight: 700; letter-spacing: -.035em; line-height: 1.1; margin: 0 0 16px; max-width: 26ch; }
.hero-tag b { font-family: var(--f-serif); font-style: italic; font-weight: 400; color: var(--orange-ink); letter-spacing: -.01em; }
.hero-sub .lead { max-width: 52ch; }
@media (min-width: 760px) { .vf-5 { grid-template-columns: repeat(5, 1fr); } }
.vf-shot:nth-child(5) .ph { aspect-ratio: 4/5; }
@media (min-width: 760px) and (max-width: 1100px) { .vf-5 .vf-shot figcaption b { font-size: .95rem; } }

/* AIS columns + benefits */
.ais-cols { margin-top: clamp(40px, 6vw, 72px); }
.ais-cols .big { font-size: 2.6rem; }
.benefits .label { color: var(--orange-ink); }

/* You Run It / We Run It strip */
.runit { margin-top: 28px; display: grid; gap: 14px; padding: 22px 24px; border: 1.5px dashed var(--line); border-radius: 14px; }
.runit > div { display: grid; gap: 6px; }
.runit p { margin: 0; color: var(--ink-2); }
.runit .label { color: var(--orange-ink); }
.runit .muted { font-size: .9rem; color: var(--muted); }
@media (min-width: 900px) { .runit { grid-template-columns: 1fr 1fr; column-gap: 40px; } .runit .muted { grid-column: 1 / -1; } }
.run { display: grid; gap: 10px; margin: 0 0 22px; }
.run p { margin: 0; font-size: 1rem; padding-left: 16px; border-left: 2px solid var(--orange); max-width: 52ch; }
.run b { font-family: var(--f-mono); font-size: .7rem; letter-spacing: .12em; text-transform: uppercase; display: block; margin-bottom: 2px; font-weight: 500; color: var(--orange-ink); }

/* solution cards (home) */
.sol-cards { display: grid; gap: 14px; }
.sol { display: grid; gap: 12px; align-content: start; padding: 28px; border-radius: 14px; border: 1px solid var(--line); background: #fff; transition: transform .5s var(--ease), box-shadow .5s var(--ease); }
.sol:hover { transform: translateY(-6px); box-shadow: 0 30px 60px -30px rgba(15,15,15,.35); }
.sol .label { color: var(--orange-ink); }
.sol h3 { font-size: clamp(1.9rem, 3vw, 2.6rem); letter-spacing: -.045em; line-height: 1; }
.sol h3 em { font-weight: 400; }
.sol p { margin: 0; color: var(--ink-2); }
.sol .link-arrow { justify-self: start; margin-top: 8px; font-size: .95rem; }
@media (min-width: 900px) { .sol-cards { grid-template-columns: repeat(3, 1fr); gap: 18px; } }

/* credits */
.credit { margin: 22px 0 0; font-family: var(--f-mono); font-size: .7rem; letter-spacing: .08em; text-transform: uppercase; color: rgba(247,242,239,.55); }
.credit--paper { color: var(--muted); margin-top: 0; }
.work-teaser figcaption { white-space: nowrap; }
.work-teaser--selfie { grid-template-rows: none; }
.work-teaser--selfie figure { grid-row: auto !important; aspect-ratio: 3/2; }
@media (min-width: 900px) { .work-teaser--selfie { grid-template-columns: repeat(4, 1fr); grid-template-rows: none; } }

/* services jump nav */
.jump { display: flex; flex-wrap: wrap; gap: 8px; margin-top: 32px; }
.jump a { font-size: .9rem; font-weight: 500; padding: 8px 14px; border: 1.5px solid var(--line); border-radius: 999px; background: #fff; transition: border-color .2s, background .2s, color .2s; }
.jump a:hover { border-color: var(--ink); background: var(--ink); color: var(--paper); }

/* solutions page */
.est { display: grid; gap: 4px; padding: 22px 24px; border-radius: 14px; background: var(--ink); color: var(--paper); margin: 0 0 24px; max-width: 460px; }
.est .label { color: rgba(247,242,239,.58); }
.est b { font-size: clamp(2.6rem, 5vw, 3.6rem); letter-spacing: -.05em; line-height: 1; }
.est b small { font-size: .4em; font-weight: 500; letter-spacing: 0; color: rgba(247,242,239,.7); }
.est > span:last-child { font-size: .88rem; color: rgba(247,242,239,.7); }
.note > span:last-child { flex: 1; }

/* FAQ */
.faq { border-top: 1px solid var(--line); max-width: 920px; }
.faq details { border-bottom: 1px solid var(--line); }
.faq summary { cursor: pointer; list-style: none; padding: 22px 40px 22px 0; position: relative; font-size: clamp(1.15rem, 1.8vw, 1.45rem); font-weight: 600; letter-spacing: -.025em; }
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after { content: "+"; position: absolute; right: 4px; top: 50%; transform: translateY(-50%); font-family: var(--f-mono); color: var(--orange-ink); font-size: 1.3rem; transition: transform .3s var(--ease); }
.faq details[open] summary::after { transform: translateY(-50%) rotate(45deg); }
.faq details p { margin: 0 0 24px; max-width: 64ch; color: var(--ink-2); }

/* privacy */
.legal { max-width: 760px; }
.legal h2 { font-size: clamp(1.4rem, 2.4vw, 1.9rem); letter-spacing: -.035em; margin: 40px 0 10px; }
.legal p { color: var(--ink-2); margin: 0; }

/* ---------- Build Your Solution ---------- */
[hidden] { display: none !important; }
.builder { display: grid; gap: 48px; align-items: start; }
@media (min-width: 1040px) { .builder { grid-template-columns: minmax(0, 1.55fr) minmax(320px, 1fr); gap: 64px; } }
.opt-tag { font-family: var(--f-mono); font-size: .66rem; letter-spacing: .1em; text-transform: uppercase; color: var(--muted); font-weight: 400; }
.hint { margin: 0; font-size: .92rem; color: var(--muted); }
.hint .link-arrow { color: var(--ink); font-size: .9rem; }
.svc-list { display: grid; gap: 28px; }
.svc-cat h3 { font-family: var(--f-mono); font-size: .72rem; letter-spacing: .12em; text-transform: uppercase; color: var(--orange-ink); font-weight: 500; margin: 0 0 10px; }
.svc-cat { display: grid; gap: 8px; }
.opt { border: 1.5px solid var(--line); border-radius: 12px; background: #fff; transition: border-color .2s, box-shadow .3s var(--ease); }
.opt:hover { border-color: rgba(15,15,15,.4); }
.opt.on { border-color: var(--ink); box-shadow: 0 18px 40px -28px rgba(15,15,15,.45); }
.opt-head { display: grid; grid-template-columns: auto 1fr; gap: 4px 14px; align-items: center; padding: 14px 16px; cursor: pointer; }
.opt-head input { position: absolute; opacity: 0; pointer-events: none; }
.opt-box { width: 20px; height: 20px; border-radius: 6px; border: 1.5px solid var(--muted); display: grid; place-items: center; transition: .2s; grid-row: span 2; }
.opt-head input:checked ~ .opt-box { background: var(--ink); border-color: var(--ink); }
.opt-head input:checked ~ .opt-box::after { content: ""; width: 8px; height: 8px; border-radius: 50%; background: var(--orange); }
.opt-head input:focus-visible ~ .opt-box { outline: 2px solid var(--orange); outline-offset: 3px; }
.opt-txt { display: grid; gap: 2px; min-width: 0; }
.opt-txt b { font-weight: 600; letter-spacing: -.015em; }
.opt-txt small { color: var(--muted); font-size: .86rem; line-height: 1.35; }
.opt-price { grid-column: 2; font-family: var(--f-mono); font-size: .74rem; color: var(--ink-2); white-space: nowrap; }
@media (min-width: 640px) { .opt-head { grid-template-columns: auto 1fr auto; } .opt-price { grid-column: 3; grid-row: 1 / span 2; text-align: right; } }
.opt-body { padding: 4px 16px 16px 50px; display: grid; gap: 12px; }
.o-row { display: grid; gap: 6px; }
.o-lbl { font-family: var(--f-mono); font-size: .66rem; letter-spacing: .1em; text-transform: uppercase; color: var(--muted); }
.o-note { margin: 0; font-size: .86rem; color: var(--muted); }
.seg { display: flex; flex-wrap: wrap; gap: 6px; }
.seg label, .opt-head { position: relative; }
.seg input, .opt-head input { position: absolute; opacity: 0; pointer-events: none; width: 1px; height: 1px; left: 0; top: 0; }
.seg span { display: inline-block; padding: 7px 13px; border-radius: 999px; border: 1.5px solid var(--line); font-size: .86rem; font-weight: 500; cursor: pointer; transition: .2s; background: var(--paper); }
.seg span:hover { border-color: var(--ink); }
.seg input:checked + span { background: var(--ink); border-color: var(--ink); color: var(--paper); }
.seg input:focus-visible + span { outline: 2px solid var(--orange); outline-offset: 2px; }
.qty { font: inherit; width: 96px; padding: 8px 12px; border-radius: 10px; border: 1.5px solid var(--line); background: #fff; }
.qty:focus { outline: none; border-color: var(--ink); }
.chip--wide { justify-self: start; }
.chips--sm .chip span { padding: 9px 14px; font-size: .92rem; }
.flags { display: grid; gap: 10px; }
.flags .note { max-width: none; }
.flabel { font-family: var(--f-mono); font-size: .72rem; letter-spacing: .1em; text-transform: uppercase; color: var(--muted); }
.hp { position: absolute; left: -9999px; width: 1px; height: 1px; overflow: hidden; }
.consent { display: flex; gap: 12px; align-items: flex-start; font-size: .92rem; color: var(--ink-2); cursor: pointer; }
.consent input { width: 18px; height: 18px; margin-top: 3px; accent-color: var(--ink); flex: none; }
.consent a { border-bottom: 1px solid currentColor; }
@media (min-width: 640px) { .consent.full { grid-column: 1 / -1; } }
.form-status.err { color: var(--orange-ink); }
.fallback { padding: 20px 22px; border-radius: 12px; background: var(--paper-2); display: grid; gap: 14px; justify-items: start; }
.fallback p { margin: 0; max-width: 56ch; }
.done { padding: clamp(28px, 4vw, 48px); border-radius: 18px; border: 1px solid var(--line); background: #fff; display: grid; gap: 16px; align-content: start; }
.done h2 { font-size: clamp(2rem, 4vw, 3.2rem); letter-spacing: -.05em; line-height: .95; }
.done h2 em { font-weight: 400; }
.done:focus { outline: none; }

.sum { position: relative; }
@media (min-width: 1040px) { .sum { position: sticky; top: 96px; } }
.sum-card { background: var(--ink); color: var(--paper); border-radius: 18px; padding: clamp(24px, 3vw, 32px); display: grid; gap: 22px; }
.sum-card .label { color: rgba(247,242,239,.6); }
.sum-totals { margin: 0; display: grid; grid-template-columns: 1fr 1fr; gap: 18px 16px; }
.sum-totals .wide { grid-column: 1 / -1; padding-top: 14px; border-top: 1px solid var(--night-line); }
.sum-totals dt { font-family: var(--f-mono); font-size: .66rem; letter-spacing: .1em; text-transform: uppercase; color: rgba(247,242,239,.55); }
.sum-totals dd { margin: 6px 0 0; font-size: clamp(1.8rem, 3vw, 2.4rem); font-weight: 700; letter-spacing: -.045em; line-height: 1; }
.sum-totals dd small { font-size: .5em; font-weight: 500; letter-spacing: 0; color: rgba(247,242,239,.65); }
.sum-totals .wide dd { font-size: .98rem; font-weight: 500; letter-spacing: 0; line-height: 1.5; }
.sum-lines ul, .sum-block ul { list-style: none; margin: 0; padding: 0; display: grid; }
.sum-lines li { display: flex; justify-content: space-between; gap: 14px; padding: 10px 0; border-top: 1px solid var(--night-line); font-size: .92rem; }
.sum-lines li > span:first-child { display: grid; gap: 2px; }
.sum-lines li small { color: rgba(247,242,239,.55); font-size: .8rem; }
.sum-lines .amt { font-family: var(--f-mono); font-size: .78rem; white-space: nowrap; text-align: right; color: var(--paper); }
.sum-lines .amt small { color: rgba(247,242,239,.55); }
.sum-lines .muted, .sum-card .muted { color: rgba(247,242,239,.6); margin: 0; font-size: .95rem; }
.sum-block h4 { margin: 0 0 8px; font-family: var(--f-mono); font-size: .66rem; letter-spacing: .1em; text-transform: uppercase; color: var(--orange); font-weight: 500; }
.sum-block li { font-size: .88rem; padding: 4px 0 4px 16px; position: relative; color: rgba(247,242,239,.85); }
.sum-block li::before { content: "+"; position: absolute; left: 0; font-family: var(--f-mono); color: var(--orange); }
.sum-fine { display: grid; gap: 8px; padding-top: 16px; border-top: 1px solid var(--night-line); }
.sum-fine p { margin: 0; font-size: .78rem; line-height: 1.5; color: rgba(247,242,239,.55); }
.sum-fine .ver { font-family: var(--f-mono); font-size: .64rem; letter-spacing: .06em; text-transform: uppercase; }
.sum-bar { position: fixed; left: 12px; right: 12px; bottom: 12px; z-index: 40; display: flex; gap: 14px; align-items: center; justify-content: space-between; padding: 12px 16px; border-radius: 14px; background: var(--ink); color: var(--paper); font-size: .85rem; box-shadow: 0 20px 40px -20px rgba(0,0,0,.5); }
.sum-bar b { font-weight: 700; margin-left: 4px; }
.sum-bar .go { color: var(--orange); font-family: var(--f-mono); font-size: .72rem; letter-spacing: .08em; text-transform: uppercase; }
.sum-bar[hidden] { display: none; }
@media (min-width: 1040px) { .sum-bar { display: none !important; } }

/* ==========================================================================
   SELFIE 2.0 — visual reorganization (Oct 18, round 2): typographic hero,
   angle finder, flow, build highlight, creative DNA, compact production
   ========================================================================== */
.hero--type { padding-bottom: clamp(48px, 7vw, 88px); }
.hero-grid { display: grid; gap: 24px; align-items: end; }
@media (min-width: 960px) { .hero-grid { grid-template-columns: minmax(0, 1fr) minmax(280px, 400px); gap: 40px; } }

/* angle finder */
.angle { position: relative; margin: 0; width: 100%; max-width: 400px; justify-self: end; aspect-ratio: 1; }
.angle svg { width: 100%; height: 100%; display: block; overflow: visible; }
.angle-ticks { fill: none; stroke: var(--ink); stroke-width: 14; stroke-dasharray: 1.4 24.5; opacity: .4; }
.angle-ticks--fine { stroke-width: 6; stroke-dasharray: .9 8.7; opacity: .25; }
.angle-base--v { stroke-dasharray: 3 6; opacity: .5; }
.angle-base { stroke: var(--ink); stroke-width: 1.5; }
.angle-ray { stroke: var(--ink); stroke-width: 3; stroke-linecap: round; }
.angle-tip { fill: var(--orange); }
.angle-vertex { fill: var(--ink); }
.angle-arc { fill: color-mix(in srgb, var(--orange) 16%, transparent); stroke: var(--orange); stroke-width: 2.5; }
.angle .cr { position: absolute; inset: -6px; opacity: 1; transform: none; pointer-events: none; }
.angle figcaption { position: absolute; right: 4px; top: 12px; display: grid; gap: 2px; justify-items: end; text-align: right; }
.angle figcaption b { font-size: clamp(2.2rem, 4vw, 3.4rem); font-weight: 700; letter-spacing: -.05em; line-height: 1; font-variant-numeric: tabular-nums; }
.angle figcaption .label { color: var(--orange-ink); }
@media (max-width: 959px) { .angle { max-width: 260px; justify-self: start; } }

/* flow: Strategy → AI → Creative → Automation → Growth */
.flow { list-style: none; margin: clamp(40px, 6vw, 72px) 0 0; padding: 0; display: grid; grid-template-columns: repeat(5, minmax(0, 1fr)); gap: clamp(8px, 1.4vw, 18px); position: relative; }
.flow-step { position: relative; padding: 22px 18px 20px; display: grid; gap: 6px; cursor: default; border-top: 1.5px solid var(--line); transition: background .4s var(--ease); }
.flow-step .label { color: var(--muted); }
.flow-step b { font-size: clamp(1.4rem, 2.6vw, 2.4rem); font-weight: 700; letter-spacing: -.045em; line-height: 1; transition: color .4s var(--ease); }
.flow-step .cap { font-family: var(--f-serif); font-style: italic; font-size: 1.05rem; color: var(--muted); }
.flow-step .cr { position: absolute; inset: 0; opacity: 0; transform: scale(1.06); transition: opacity .45s var(--ease), transform .6s var(--ease); pointer-events: none; }
.flow-step.on .cr { opacity: 1; transform: none; }
.flow-step.on b { color: var(--orange-ink); }
.flow-step.on .label { color: var(--ink); }
.flow-line { position: absolute; left: 0; right: 0; top: -1px; height: 2px; pointer-events: none; }
.flow-dot { position: absolute; top: -3px; left: 0; width: 8px; height: 8px; border-radius: 50%; background: var(--orange); animation: flowdot 11s linear infinite; }
@keyframes flowdot { from { left: 0; } to { left: calc(100% - 8px); } }
@media (max-width: 759px) {
  .flow { grid-template-columns: 1fr; gap: 0; }
  .flow-step { grid-template-columns: 34px auto 1fr; align-items: baseline; padding: 14px 12px; gap: 12px; }
  .flow-step .cap { justify-self: end; text-align: right; font-size: .95rem; }
  .flow-line { display: none; }
}

/* pillars: graphic angle frames instead of photos */
.peek--angle { position: relative; display: none; }
@media (min-width: 900px) {
  .pillar .peek--angle { display: grid; place-items: center; width: 220px; aspect-ratio: 4/3; border-radius: var(--radius); background: var(--paper-2); overflow: hidden; }
  .peek--angle i { width: 46%; aspect-ratio: 1; border: 2px solid var(--ink); transform: rotate(var(--r)); transition: transform .8s var(--ease), border-color .4s; }
  .peek--angle b { position: absolute; right: 12px; bottom: 8px; font-family: var(--f-mono); font-weight: 500; font-size: .8rem; color: var(--muted); }
  .pillar:hover .peek--angle i { transform: rotate(0deg); border-color: var(--orange); }
}

.sol-est { font-size: .95rem; color: var(--muted) !important; }
.sol-est b { font-size: 1.6rem; font-weight: 700; color: var(--ink); letter-spacing: -.03em; margin-right: 2px; }
.fine { margin: 18px 0 0; font-size: .85rem; color: var(--muted); max-width: 70ch; }

/* Build Your Solution highlight */
.byo-grid { display: grid; gap: 48px; align-items: center; }
@media (min-width: 960px) { .byo-grid { grid-template-columns: 1.1fr .9fr; gap: 72px; } }
.byo-copy { display: grid; gap: 22px; align-content: start; }
.byo-copy h2 { font-size: var(--t-h2); letter-spacing: -.05em; line-height: .95; }
.byo-copy h2 em { font-weight: 400; color: var(--orange); }
.byo-copy .lead { color: rgba(247,242,239,.72); max-width: 48ch; }
.byo-steps { list-style: none; margin: 0; padding: 0; display: grid; gap: 0; border-top: 1px solid var(--night-line); counter-reset: b; }
.byo-steps li { display: grid; grid-template-columns: 40px 110px 1fr; gap: 12px; padding: 14px 0; border-bottom: 1px solid var(--night-line); counter-increment: b; align-items: baseline; }
.byo-steps li::before { content: "0" counter(b); font-family: var(--f-mono); font-size: .75rem; color: var(--orange); }
.byo-steps b { font-weight: 600; }
.byo-steps span { color: rgba(247,242,239,.68); }
.mini { background: var(--paper); color: var(--ink); border-radius: 18px; padding: clamp(22px, 3vw, 32px); display: grid; gap: 18px; box-shadow: 0 40px 80px -40px rgba(0,0,0,.7); }
.mini .label { color: var(--orange-ink); }
.mini-opts { display: grid; gap: 8px; }
.mini-opt { position: relative; display: block; cursor: pointer; }
.mini-opt input { position: absolute; opacity: 0; width: 1px; height: 1px; }
.mini-opt span { display: grid; gap: 2px; padding: 14px 16px 14px 46px; border: 1.5px solid var(--line); border-radius: 12px; background: #fff; transition: border-color .2s, box-shadow .3s var(--ease); position: relative; }
.mini-opt span::before { content: ""; position: absolute; left: 16px; top: 50%; width: 18px; height: 18px; margin-top: -9px; border-radius: 6px; border: 1.5px solid var(--muted); transition: .2s; }
.mini-opt input:checked + span { border-color: var(--ink); box-shadow: 0 14px 30px -24px rgba(15,15,15,.6); }
.mini-opt input:checked + span::before { background: var(--ink); border-color: var(--ink); box-shadow: inset 0 0 0 5px var(--ink), inset 0 0 0 9px var(--orange); }
.mini-opt input:focus-visible + span { outline: 2px solid var(--orange); outline-offset: 3px; }
.mini-opt b { font-weight: 600; }
.mini-opt small { color: var(--muted); font-size: .85rem; }
.mini-totals { margin: 0; display: grid; grid-template-columns: 1fr 1fr; gap: 12px; padding-top: 16px; border-top: 1px solid var(--line); }
.mini-totals dt { font-family: var(--f-mono); font-size: .66rem; letter-spacing: .1em; text-transform: uppercase; color: var(--muted); }
.mini-totals dd { margin: 4px 0 0; font-size: clamp(2rem, 3.4vw, 2.6rem); font-weight: 700; letter-spacing: -.05em; line-height: 1; font-variant-numeric: tabular-nums; transition: color .3s; }
.mini-totals dd.bump { color: var(--orange-ink); }
.mini-totals dd small { font-size: .45em; font-weight: 500; letter-spacing: 0; color: var(--muted); }
.mini-fine { margin: 0; font-size: .8rem; color: var(--muted); }

/* Our creative DNA */
.dna-grid { display: grid; gap: 48px; align-items: center; }
@media (min-width: 960px) { .dna-grid { grid-template-columns: .9fr 1.1fr; gap: 72px; } }
.dna-copy { display: grid; gap: 20px; align-content: start; }
.dna-copy h2 { font-size: var(--t-h2); letter-spacing: -.05em; line-height: .95; }
.dna-copy h2 em { font-weight: 400; }
.dna-copy p { margin: 0; max-width: 46ch; }
.dna-frames { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: clamp(14px, 1.8vw, 26px); align-items: start; max-width: 100%; }
.dna-col { display: grid; gap: clamp(14px, 1.8vw, 26px); }
.dna-col:nth-child(2) { margin-top: 12%; }
.dna-col:nth-child(3) { margin-top: 24%; }
.dna-frames figure { margin: 0; position: relative; aspect-ratio: var(--ar); }
.dna-frames img { width: 100%; height: 100%; object-fit: contain; display: block; border-radius: 10px; box-shadow: 0 24px 44px -30px rgba(15,15,15,.6); transform: rotate(var(--rot, 0deg)); transition: transform .8s var(--ease); }
.dna-frames .cr { position: absolute; inset: -9px; pointer-events: none; transform: rotate(var(--rot, 0deg)); transition: transform .8s var(--ease); }
.dna-frames .cr i { width: 16px; height: 16px; border-width: 2px; }
.dna-frames .k1 { --rot: -1.5deg; } .dna-frames .k2 { --rot: 1.5deg; } .dna-frames .k3 { --rot: -1deg; }
.dna-frames .k4 { --rot: 1deg; } .dna-frames .k5 { --rot: -1deg; } .dna-frames .k6 { --rot: 1.5deg; } .dna-frames .k7 { --rot: -1.5deg; }
.dna-frames figure:hover img, .dna-frames figure:hover .cr { --rot: 0deg; }
@media (max-width: 599px) {
  .dna-frames { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .dna-col:nth-child(3) { grid-column: 1 / -1; grid-template-columns: 1fr 1.6fr; align-items: center; margin-top: 0; }
  .dna-col:nth-child(2) { margin-top: 18%; }
}
.dna .credit--paper { margin-top: 8px; }

/* compact production */
.films--3 { margin-top: clamp(32px, 5vw, 56px); }
@media (min-width: 900px) { .films--3 { grid-template-columns: repeat(3, 1fr); } }

/* about teaser: evolution */
.evo { list-style: none; margin: 0; padding: 0; display: grid; gap: 0; border-top: 1px solid var(--line); }
.evo li { display: grid; gap: 8px; padding: 26px 0; border-bottom: 1px solid var(--line); }
.evo .label { color: var(--orange-ink); }
.evo h3 { font-size: var(--t-h3); letter-spacing: -.035em; line-height: 1.05; }
.evo h3 em { font-weight: 400; }
.evo p { margin: 0; color: var(--ink-2); }
@media (min-width: 900px) {
  .evo { grid-template-columns: repeat(3, 1fr); border-top: 0; position: relative; }
  .evo li { border-bottom: 0; border-left: 1px solid var(--line); padding: 8px 28px 0; }
  .evo li:first-child { border-left: 0; padding-left: 0; }
}

/* creative production offerings */
.offer { display: grid; gap: 0; border-top: 1px solid var(--night-line); }
.offer > div { display: grid; gap: 8px; padding: 24px 0; border-bottom: 1px solid var(--night-line); }
.offer b { font-size: 1.35rem; letter-spacing: -.03em; }
.offer span { color: rgba(247,242,239,.7); max-width: 44ch; }
@media (min-width: 900px) { .offer { grid-template-columns: repeat(3, 1fr); column-gap: 40px; } }
:target { scroll-margin-top: 110px; }

/* ==========================================================================
   SELFIE 2.0 — motion round (Oct 18): "Creativity in motion. Intelligence in action."
   One orange spark runs through the site: it activates steps, draws connections,
   fills buttons and marks progress. Everything else stays paper and ink.
   ========================================================================== */

/* ---------- orange energy: page progress, label dots, buttons, links ---------- */
.progress { position: fixed; left: 0; right: 0; top: 0; height: 2px; z-index: 60; pointer-events: none; }
.progress i { display: block; height: 100%; background: var(--orange); transform-origin: 0 50%; transform: scaleX(var(--sp, 0)); box-shadow: 0 0 10px rgba(255,78,42,.55); }
.label .dot { position: relative; }
.label.rv.in .dot::after, .rv.in > .label .dot::after {
  content: ""; position: absolute; inset: 0; border-radius: 50%; border: 1.5px solid var(--orange);
  animation: ping 1.4s var(--ease) .3s 2 both;
}
@keyframes ping { 0% { transform: scale(1); opacity: .9; } 100% { transform: scale(3.4); opacity: 0; } }

.btn { position: relative; overflow: hidden; isolation: isolate; }
.btn::before {
  content: ""; position: absolute; left: calc(1.1em + .31em); top: 50%; width: .62em; height: .62em; border-radius: 50%;
  background: var(--orange); transform: translate(-50%, -50%) scale(0); transition: transform .6s var(--ease); z-index: -1; pointer-events: none;
}
.btn:hover::before, .btn:focus-visible::before { transform: translate(-50%, -50%) scale(80); }
.btn:hover, .btn:focus-visible { color: var(--ink); border-color: var(--orange); }
.btn:hover .dot, .btn:focus-visible .dot { background: var(--ink); }
.btn--ghost:hover, .is-night .btn--ghost:hover, .night .btn--ghost:hover { background: transparent; color: var(--ink); border-color: var(--orange); }
.btn--orange::before { background: var(--ink); }
.btn--orange:hover, .btn--orange:focus-visible { color: var(--paper); border-color: var(--ink); }
.btn--orange:hover .dot, .btn--orange:focus-visible .dot { background: var(--orange); }
.night .btn--orange::before, .is-night .btn--orange::before, .byo-panel .btn--orange::before { background: var(--paper); }
.night .btn--orange:hover, .is-night .btn--orange:hover, .byo-panel .btn--orange:hover { color: var(--ink); border-color: var(--paper); }
.link-arrow { transition: border-color .3s, color .3s; }
.link-arrow:hover { border-color: var(--orange); }
.link-arrow--ext::after { content: "↗"; }
.night .link-arrow:hover { color: var(--orange); }

/* ---------- hero angle finder: a little more life ---------- */
.angle-tip-ring { fill: none; stroke: var(--orange); stroke-width: 2; transform-box: fill-box; transform-origin: center; animation: tipring 2.2s ease-out infinite; }
@keyframes tipring { 0% { transform: scale(1); opacity: .8; } 100% { transform: scale(3.2); opacity: 0; } }

/* ---------- hero flow (light version): the frame and an orange line move step to step ---------- */
/* the dot runs freely along the line (its own rhythm, independent of the frame) */
.flow-fill { display: none; }
.flow-dot { box-shadow: 0 0 0 4px rgba(255,78,42,.14); }
.flow-step.on .cap { color: var(--ink); }

.g-s { fill: none; stroke: currentColor; stroke-width: 2; stroke-linecap: round; stroke-linejoin: round; }
.g-o { fill: var(--orange); }
@keyframes run { from { offset-distance: 0%; } to { offset-distance: 100%; } }
@keyframes think { 50% { transform: scale(1.7); opacity: 1; } }

/* ---------- AIS: AI + Selfie = AIS ---------- */
.ais-eq { display: flex; flex-wrap: wrap; align-items: flex-end; gap: clamp(12px, 2.4vw, 32px); margin: clamp(36px, 5vw, 60px) 0 clamp(8px, 2vw, 20px); }
.eq-term { display: grid; gap: 6px; }
.eq-term b { font-size: clamp(3rem, 8vw, 7.4rem); font-weight: 800; letter-spacing: -.06em; line-height: .85; }
.eq-tag { font-family: var(--f-mono); font-size: var(--t-label); letter-spacing: .12em; text-transform: uppercase; color: var(--muted); }
.eq-selfie b { font-family: var(--f-serif); font-style: italic; font-weight: 400; letter-spacing: -.02em; }
.eq-op { font-size: clamp(2.2rem, 5vw, 4.6rem); font-weight: 300; color: var(--orange); line-height: 1; padding-bottom: .12em; }
.eq-ais b { position: relative; color: var(--ink); padding: 0 .08em; }
.eq-ais b::after { content: ""; position: absolute; left: 0; right: 0; bottom: -.08em; height: .09em; background: var(--orange); transform-origin: 0 50%; transform: scaleX(0); transition: transform .8s var(--ease) 1.4s; }
.eq-ais .eq-tag { color: var(--orange-ink); }
.ais-eq.rv { opacity: 1; transform: none; }
.ais-eq .eq-ai, .ais-eq .eq-selfie, .ais-eq .eq-op, .ais-eq .eq-ais { opacity: 0; transition: opacity .7s var(--ease), transform .9s var(--ease); }
.ais-eq .eq-ai { transform: translateX(-40px); }
.ais-eq .eq-selfie { transform: translateX(40px); transition-delay: .15s; }
.ais-eq .eq-plus { transform: scale(.4) rotate(-90deg); transition-delay: .45s; }
.ais-eq .eq-eq { transform: scaleX(.2); transition-delay: .8s; }
.ais-eq .eq-ais { transform: translateY(24px) scale(.96); transition-delay: 1.05s; }
.ais-eq.in > * { opacity: 1; transform: none; }
.ais-eq.in .eq-ais b::after { transform: scaleX(1); }
.no-js .ais-eq > * { opacity: 1; transform: none; }
.ais-caps { margin-top: clamp(48px, 7vw, 96px); display: grid; gap: 18px; }
.ais-branch { display: none; width: 100%; height: 44px; overflow: visible; }
.ais-branch path { fill: none; stroke: var(--orange); stroke-width: 2; vector-effect: non-scaling-stroke; stroke-dasharray: 2400; stroke-dashoffset: 2400; transition: stroke-dashoffset 1.6s var(--ease) .2s; }
.ais-branch circle { fill: var(--orange); }
.ais-branch.rv { opacity: 1; transform: none; }
.ais-branch.in path { stroke-dashoffset: 0; }
@media (min-width: 900px) { .ais-branch { display: block; } }
.ais-cols .principle { gap: 10px; }
.ais-cols .principle .label { color: var(--orange-ink); }
.cap-g { width: 52px; height: 52px; display: block; margin-bottom: 6px; }
.cap-g svg { width: 100%; height: 100%; overflow: visible; }
.cg-dots circle { fill: var(--ink); opacity: .3; transition: opacity .4s; }
.cg-dots .o, .cap-g .o { fill: var(--orange); opacity: 1; }
.principle.in .cg-dots circle { animation: think 1.4s ease-in-out 2; }
.principle.in .cg-dots circle:nth-child(odd) { animation-delay: .4s; }
.cg-s { fill: none; stroke: var(--ink); stroke-width: 2.2; stroke-linecap: round; stroke-linejoin: round; }
.cg-smile { fill: none; stroke: var(--orange); stroke-width: 3; stroke-linecap: round; stroke-dasharray: 32; stroke-dashoffset: 32; transition: stroke-dashoffset 1s var(--ease) .5s; }
.principle.in .cg-smile { stroke-dashoffset: 0; }
.cg-path { stroke-dasharray: 80; stroke-dashoffset: 80; transition: stroke-dashoffset 1.2s var(--ease) .5s; }
.principle.in .cg-path { stroke-dashoffset: 0; }
.cg-end { transform-box: fill-box; transform-origin: center; transform: scale(0); transition: transform .5s var(--ease) 1.5s; }
.principle.in .cg-end { transform: scale(1); }
.principle { transition: transform .5s var(--ease), border-color .4s, opacity .9s var(--ease); }
.principle:hover { border-color: var(--orange); transform: translateY(-4px); }

/* ---------- What we do: one glyph system, five personalities ---------- */
.glyph { display: none; }
.glyph svg { width: 100%; height: 100%; overflow: visible; }
.glyph svg * { transform-box: fill-box; transform-origin: center; }
.gs { fill: none; stroke: var(--ink); stroke-width: 2; stroke-linecap: round; stroke-linejoin: round; }
.gf { fill: var(--ink); opacity: .4; }
.go { fill: var(--orange); }
@media (min-width: 900px) {
  .pillar .glyph { display: block; width: 220px; aspect-ratio: 4/3; padding: 14px 18px; border-radius: var(--radius); background: var(--paper-2); transition: background .5s var(--ease); }
  .pillar:hover .glyph, .pillar:focus-visible .glyph { background: #fff; }
}
/* web: the page assembles */
.g-web .gb { fill: var(--ink); opacity: .14; transform: scaleX(.35); transform-origin: left center; transition: transform .7s var(--ease), opacity .4s, fill .4s; }
.g-web .gb2 { transition-delay: .08s; } .g-web .gb3 { transition-delay: .16s; } .g-web .gb4 { transition-delay: .24s; }
.pillar:hover .g-web .gb, .pillar:focus-visible .g-web .gb { transform: none; opacity: .5; }
.pillar:hover .g-web .gb1, .pillar:focus-visible .g-web .gb1 { fill: var(--orange); opacity: 1; }
/* growth: the line climbs */
.g-growth .g-grid { stroke: var(--line); stroke-width: 1; }
.g-line { fill: none; stroke: var(--orange); stroke-width: 3; stroke-linecap: round; stroke-linejoin: round; stroke-dasharray: 120; stroke-dashoffset: 92; transition: stroke-dashoffset 1s var(--ease); }
.g-end { transform: scale(0); transition: transform .4s var(--ease) .7s; }
.pillar:hover .g-line, .pillar:focus-visible .g-line { stroke-dashoffset: 0; }
.pillar:hover .g-end, .pillar:focus-visible .g-end { transform: scale(1); }
/* social: the feed fills, post by post */
.g-feed rect { fill: none; stroke: var(--ink); stroke-width: 1.6; transition: fill .3s, stroke .3s; }
.pillar:hover .g-feed rect, .pillar:focus-visible .g-feed rect { fill: var(--ink); fill-opacity: .14; }
.pillar:hover .g-feed rect:nth-child(5), .pillar:focus-visible .g-feed rect:nth-child(5) { fill: var(--orange); fill-opacity: 1; stroke: var(--orange); }
.g-feed rect:nth-child(1) { transition-delay: 0s; } .g-feed rect:nth-child(2) { transition-delay: .05s; } .g-feed rect:nth-child(3) { transition-delay: .1s; }
.g-feed rect:nth-child(4) { transition-delay: .15s; } .g-feed rect:nth-child(5) { transition-delay: .2s; } .g-feed rect:nth-child(6) { transition-delay: .25s; }
.g-feed rect:nth-child(7) { transition-delay: .3s; } .g-feed rect:nth-child(8) { transition-delay: .35s; } .g-feed rect:nth-child(9) { transition-delay: .4s; }
/* creative: the frame finds focus */
.g-corners path { transition: transform .7s var(--ease), stroke .4s; }
.pillar:hover .c1, .pillar:focus-visible .c1 { transform: translate(18px, 12px); }
.pillar:hover .c2, .pillar:focus-visible .c2 { transform: translate(-18px, 12px); }
.pillar:hover .c3, .pillar:focus-visible .c3 { transform: translate(-18px, -12px); }
.pillar:hover .c4, .pillar:focus-visible .c4 { transform: translate(18px, -12px); }
.pillar:hover .g-corners path, .pillar:focus-visible .g-corners path { stroke: var(--orange); }
.g-focus { transform: scale(.4); transition: transform .6s var(--ease) .3s; }
.pillar:hover .g-focus, .pillar:focus-visible .g-focus { transform: scale(1.3); }
/* automation: a packet runs the circuit */
.g-wire { stroke: var(--line); stroke-dasharray: 3 4; }
.g-packet { offset-path: path("M24 45H48M72 45H96M96 33V20H60V33M60 57V70H24V57"); offset-path: path("M12 45H108V20H60V70H24V45"); opacity: 0; }
.pillar:hover .g-packet, .pillar:focus-visible .g-packet { opacity: 1; animation: run 2.2s linear infinite; }
.pillar:hover .g-wire, .pillar:focus-visible .g-wire { stroke: var(--ink); }
/* touch screens: play the reveal once when the row comes into view */
@media (hover: none) and (min-width: 900px) {
  .pillar.in .g-web .gb { transform: none; opacity: .5; } .pillar.in .g-web .gb1 { fill: var(--orange); opacity: 1; }
  .pillar.in .g-line { stroke-dashoffset: 0; } .pillar.in .g-end { transform: scale(1); }
  .pillar.in .g-feed rect:nth-child(5) { fill: var(--orange); stroke: var(--orange); }
  .pillar.in .g-focus { transform: scale(1.3); }
}
.pillar { position: relative; }
.pillar::after { content: ""; position: absolute; left: 0; bottom: -1px; height: 2px; width: 100%; background: var(--orange); transform: scaleX(0); transform-origin: 0 50%; transition: transform .7s var(--ease); }
.pillar:hover::after, .pillar:focus-visible::after { transform: scaleX(1); }
.pillar:hover .n { color: var(--orange); }

/* ---------- How we work: one / connected / composed ---------- */
.mode-g { display: block; height: 70px; margin: -6px 0 2px; }
.mode-g svg { width: 100%; max-width: 220px; height: 100%; overflow: visible; }
.mode-g svg * { transform-box: fill-box; transform-origin: center; }
.mg-node { fill: #fff; stroke: var(--ink); stroke-width: 2; }
.mode--dark .mg-node { fill: var(--ink); stroke: var(--paper); }
.mg-o { fill: var(--orange); stroke: var(--orange) !important; }
.mg-ring { fill: none; stroke: var(--orange); stroke-width: 1.5; opacity: 0; }
.mode.in .mg-ring, .mode:hover .mg-ring { animation: ring 2s ease-out infinite; }
@keyframes ring { 0% { transform: scale(.55); opacity: .9; } 100% { transform: scale(1.5); opacity: 0; } }
.mg-link { fill: none; stroke: var(--ink); stroke-width: 2; stroke-dasharray: 180; stroke-dashoffset: 180; transition: stroke-dashoffset 1.2s var(--ease) .3s; }
.mode--dark .mg-link { stroke: rgba(247,242,239,.6); }
.mode.in .mg-link { stroke-dashoffset: 0; }
.mg-dash { stroke-dasharray: 4 5; stroke-dashoffset: 0; opacity: 0; transition: opacity .8s .9s; }
.mode.in .mg-dash { opacity: 1; }
.mg-spark { fill: var(--orange); offset-path: path("M40 35H160"); opacity: 0; }
.mode.in .mg-spark { opacity: 1; animation: run 2.4s ease-in-out infinite alternate; animation-delay: 1.2s; }
.mg-p { transition: transform .9s var(--ease); }
.mg-p.p1 { transform: translate(30px, 18px) rotate(-30deg); } .mg-p.p2 { transform: translate(-6px, -20px); }
.mg-p.p3 { transform: translate(-24px, 18px) rotate(40deg); } .mg-p.p4 { transform: translate(-36px, -16px); } .mg-p.p5 { transform: translate(20px, -24px); }
.mode.in .mg-p { transform: none; }
.mode:hover .mg-p.p3 { transform: rotate(180deg); }
.mode:hover .mg-p.p1 { transform: rotate(45deg); }
.scale { display: none; }

/* ---------- Solutions: services that connect ---------- */
.sol-flow { display: flex; align-items: center; gap: 0; flex-wrap: nowrap; margin: 4px 0 2px; min-width: 0; }
.sf-n { flex: none; font-family: var(--f-mono); font-size: .66rem; letter-spacing: .06em; text-transform: uppercase; padding: 6px 9px; border: 1.5px solid var(--line); border-radius: 999px; background: var(--paper); transition: border-color .4s, background .4s; white-space: nowrap; }
.sf-l { position: relative; flex: 1 1 18px; min-width: 14px; height: 1.5px; background: var(--line); }
.sf-l::before { content: ""; position: absolute; inset: 0; background: var(--orange); transform: scaleX(0); transform-origin: 0 50%; transition: transform .6s var(--ease); }
.sf-l::after { content: ""; position: absolute; top: -3px; left: 0; width: 7px; height: 7px; border-radius: 50%; background: var(--orange); opacity: 0; }
.sol.in .sf-l::before { transform: scaleX(1); transition-delay: .5s; }
.sol.in .sf-n { border-color: var(--ink); }
.sol:hover .sf-l::after { opacity: 1; animation: slide 1.2s ease-in-out infinite; }
.sol:hover .sf-n:last-of-type { background: var(--orange); border-color: var(--orange); }
@keyframes slide { from { left: 0; } to { left: calc(100% - 7px); } }
.sol { position: relative; overflow: hidden; }
.sol::before { content: ""; position: absolute; left: 0; top: 0; height: 3px; width: 100%; background: var(--orange); transform: scaleX(0); transform-origin: 0 50%; transition: transform .7s var(--ease); }
.sol:hover::before { transform: scaleX(1); }

/* ---------- Build Your Solution: compact panel ---------- */
.byo-panel { position: relative; overflow: hidden; display: grid; gap: 32px; align-items: center; padding: clamp(28px, 4.4vw, 56px); border-radius: 22px; background: var(--ink); color: var(--paper); }
.byo-panel::before { content: ""; position: absolute; right: -120px; top: -120px; width: 320px; height: 320px; border-radius: 50%; border: 1.5px solid rgba(255,78,42,.35); }
.byo-panel::after { content: ""; position: absolute; right: -60px; top: -60px; width: 200px; height: 200px; border-radius: 50%; border: 1.5px dashed rgba(255,78,42,.3); animation: spin 40s linear infinite; }
@keyframes spin { to { transform: rotate(360deg); } }
@media (min-width: 960px) { .byo-panel { grid-template-columns: 1fr 1.05fr; gap: 56px; } }
.byo-copy { display: grid; gap: 16px; align-content: start; position: relative; z-index: 1; }
.byo-copy .label { color: rgba(247,242,239,.6); }
.byo-copy h2 { font-size: clamp(2rem, 4vw, 3.4rem); letter-spacing: -.05em; line-height: .95; max-width: 14ch; }
.byo-copy h2 em { font-weight: 400; color: var(--orange); }
.byo-copy p { margin: 0; color: rgba(247,242,239,.72); max-width: 42ch; }
.byo-copy .btn { margin-top: 6px; }
.byo .mini { position: relative; z-index: 1; box-shadow: none; gap: 14px; padding: clamp(18px, 2.4vw, 26px); }
.mini-out { display: grid; grid-template-columns: 120px minmax(0, 1fr); gap: 16px; align-items: end; padding-top: 14px; border-top: 1px solid var(--line); }
.mini-out .mini-totals { border-top: 0; padding-top: 0; }
.mini-stack { display: flex; flex-direction: column; justify-content: flex-end; gap: 4px; height: 96px; }
.mini-stack i { font-style: normal; font-family: var(--f-mono); font-size: .62rem; letter-spacing: .06em; text-transform: uppercase; padding: 6px 8px; border-radius: 6px; background: var(--ink); color: var(--paper); transform: translateY(-14px); opacity: 0; max-height: 0; padding-block: 0; overflow: hidden; transition: transform .5s var(--ease), opacity .4s, max-height .4s var(--ease), padding .4s; }
.mini-stack i.on { transform: none; opacity: 1; max-height: 30px; padding-block: 6px; }
.mini-stack i.new { background: var(--orange); color: var(--ink); }
@media (max-width: 420px) { .mini-out { grid-template-columns: 1fr; } .mini-stack { height: auto; } }

/* ---------- Creative production on the home: a board, not a list ---------- */
.prod-ctas { display: flex; flex-wrap: wrap; align-items: center; gap: 18px 24px; margin-top: 14px; }
.board { margin-top: clamp(36px, 5vw, 64px); display: grid; gap: 10px; }
.board .film { aspect-ratio: 16/9; }
.board-side { display: grid; gap: 10px; }
.board-strip { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 10px; }
.board-strip figure { position: relative; margin: 0; overflow: hidden; border-radius: var(--radius); aspect-ratio: 4/5; background: var(--night-2); }
.board-strip img { width: 100%; height: 100%; object-fit: cover; transition: transform 1.2s var(--ease); }
.board-strip figure:hover img { transform: scale(1.06); }
.board-strip figcaption { position: absolute; left: 10px; bottom: 10px; font-family: var(--f-mono); font-size: .62rem; letter-spacing: .1em; text-transform: uppercase; color: var(--ink); background: var(--paper); padding: 5px 9px; border-radius: 999px; }
.board-strip figure::after { content: ""; position: absolute; inset: 0; border: 2px solid var(--orange); border-radius: var(--radius); opacity: 0; transition: opacity .4s; pointer-events: none; }
.board-strip figure:hover::after { opacity: 1; }
.board-strip figure:last-child:nth-child(odd) { grid-column: span 2; aspect-ratio: 16/9; }
@media (min-width: 900px) {
  .board { grid-template-columns: minmax(0, 2fr) minmax(0, 1fr); gap: 14px; }
  .board-main .film { height: 100%; aspect-ratio: auto; min-height: 100%; }
  .board-main { display: grid; }
  .board-side { gap: 14px; }
  .board-strip { grid-column: 1 / -1; grid-template-columns: repeat(5, minmax(0, 1fr)); gap: 14px; }
  .board-strip figure:last-child:nth-child(odd) { grid-column: auto; aspect-ratio: 4/5; }
}
.film--hero .meta b { font-size: clamp(1.4rem, 2.6vw, 2.2rem); }

/* ---------- About teaser: the timeline draws itself ---------- */
.evo.rv { opacity: 1; transform: none; }
.evo li { opacity: 0; transform: translateY(20px); transition: opacity .8s var(--ease), transform .8s var(--ease); }
.evo li:nth-child(2) { transition-delay: .25s; } .evo li:nth-child(3) { transition-delay: .5s; }
.evo.in li, .no-js .evo li { opacity: 1; transform: none; }
@media (min-width: 900px) {
  .evo::before { content: ""; position: absolute; left: 0; right: 0; top: -18px; height: 2px; background: var(--line); }
  .evo::after { content: ""; position: absolute; left: 0; right: 0; top: -18px; height: 2px; background: var(--orange); transform: scaleX(0); transform-origin: 0 50%; transition: transform 1.6s var(--ease) .2s; }
  .evo.in::after { transform: scaleX(1); }
  .evo li { position: relative; }
  .evo li::before { content: ""; position: absolute; left: -5px; top: -22px; width: 10px; height: 10px; border-radius: 50%; background: var(--paper); border: 2px solid var(--orange); }
  .evo li:first-child::before { left: 0; }
  .evo li:last-child::before { background: var(--orange); }
}

/* ---------- production & work galleries ---------- */
.cat-nav { display: flex; flex-wrap: wrap; gap: 8px; margin-bottom: 24px; }
.filters button { transition: background .25s, color .25s, border-color .25s; }
.filters button[aria-pressed="true"] { background: var(--orange); border-color: var(--orange); color: var(--ink); }
.is-night .filters button { border-color: var(--paper); color: var(--paper); }
.is-night .filters button[aria-pressed="true"] { background: var(--orange); border-color: var(--orange); color: var(--ink); }
.masonry figure { animation: popin .6s var(--ease) both; }
@keyframes popin { from { opacity: 0; transform: translateY(14px); } }
.feed-note { font-family: var(--f-mono); font-size: .7rem; letter-spacing: .08em; text-transform: uppercase; color: var(--muted); display: inline-flex; align-items: center; gap: 8px; }
.is-night .feed-note { color: rgba(247,242,239,.55); }
.partner-band { display: grid; gap: 18px; padding: clamp(24px, 3vw, 36px); border-radius: 18px; border: 1px solid var(--line); align-items: center; }
.is-night .partner-band { border-color: var(--night-line); }
@media (min-width: 900px) { .partner-band { grid-template-columns: auto 1fr auto; gap: 32px; } }
.partner-band .pb-mark { font-size: clamp(1.6rem, 3vw, 2.4rem); font-weight: 800; letter-spacing: -.05em; line-height: 1; }
.partner-band .pb-mark small { display: block; font-family: var(--f-mono); font-size: .66rem; letter-spacing: .12em; text-transform: uppercase; font-weight: 500; color: var(--orange); margin-top: 6px; }
.partner-band p { margin: 0; max-width: 60ch; }

@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { animation-duration: .01ms !important; animation-iteration-count: 1 !important; transition-duration: .01ms !important; scroll-behavior: auto !important; }
  .rv { opacity: 1; transform: none; }
  .hero h1 .ln > span { transform: none; }
  .flow-dot { display: none; }
  .flowx-spark::after { display: none; }
  .ais-eq > *, .evo li { opacity: 1 !important; transform: none !important; }
  .byo-panel::after { animation: none; }
}
.field .chip { font-family: var(--f-display); font-size: 1rem; letter-spacing: 0; text-transform: none; color: var(--ink); }
.manifesto#ais h2 { max-width: 15ch; }
.is-night .jump a { background: transparent; border-color: var(--night-line); color: var(--paper); }
.is-night .jump a:hover { background: var(--orange); border-color: var(--orange); color: var(--ink); }
@media (max-width: 520px) {
  .ais-eq { gap: 10px; flex-wrap: nowrap; }
  .eq-term b { font-size: clamp(2rem, 10.5vw, 3rem); }
  .eq-op { font-size: 1.8rem; }
  .eq-tag { font-size: .56rem; letter-spacing: .08em; }
}

/* ==========================================================================
   Home rhythm (Oct 18): shorter, information → image → information → image
   ========================================================================== */
.sec--m { padding: clamp(64px, 8vw, 112px) 0; }
.sec--m .sec-head { margin-bottom: clamp(28px, 4vw, 52px); }

/* AIS: method + benefits in one block */
.ais-top { display: grid; gap: 24px; align-items: end; }
.ais-top h2 { font-size: var(--t-h2); letter-spacing: -.05em; line-height: .95; margin-top: 18px; max-width: 14ch; }
.ais-top h2 em { font-weight: 400; }
.ais-intro { display: grid; gap: 18px; justify-items: start; }
.ais-intro p { margin: 0; font-size: var(--t-lead); line-height: 1.45; letter-spacing: -.01em; color: var(--ink-2); max-width: 44ch; }
.ais-intro .stamp { transform: rotate(-2deg); }
@media (min-width: 960px) { .ais-top { grid-template-columns: 1.15fr 1fr; gap: 64px; } }
.ais .ais-eq { margin: clamp(32px, 4vw, 52px) 0 0; }
.ais .ais-caps { margin-top: clamp(20px, 3vw, 36px); gap: 10px; }
.ais .ais-branch { height: 36px; }
.ais .principle { padding: 24px; gap: 8px; }
.ais .principle h3 { font-size: clamp(1.45rem, 2vw, 1.8rem); }
.ais .principle .label { color: var(--orange-ink); }
.ais .cap-g { width: 44px; height: 44px; margin-bottom: 4px; }

/* How we work: tighter cards */
.how .mode { padding: 24px 24px 22px; gap: 10px; }
.how .mode-g { height: 54px; margin: -4px 0 0; }
.how .mode .ex { padding-top: 10px; }
.how .runit { margin-top: 14px; padding: 16px 22px; gap: 10px; }

/* Creative DNA right after the method: photos lead */
.dna .dna-grid { gap: clamp(36px, 5vw, 72px); }
@media (min-width: 960px) { .dna .dna-grid { grid-template-columns: .8fr 1.2fr; } }

/* Solutions: compact */
.sols .sol { padding: 24px; gap: 10px; }
.sols .sol h3 { font-size: clamp(1.7rem, 2.6vw, 2.2rem); }
.sols .fine { margin-top: 12px; }
.sols { padding-bottom: clamp(28px, 4vw, 48px); }
.byo { padding-bottom: clamp(48px, 6vw, 80px); }
@media (min-width: 900px) {
  .pillar { padding: 24px 0; }
  .pillar .glyph { width: 180px; padding: 10px 14px; }
  .pillar { grid-template-columns: 80px 1.2fr 1fr 180px; }
}